Featured Charity: Cool Aid Society Sock Drive

DONATIONS NEEDED FOR 10,000 PAIRS OF SOCKS

The cold, wet and windy weather has arrived and the Cool Aid Society, in partnership with PVH Legwear Canada, Congregation Emanu-El and La-Z-Boy furniture, are once again working to deliver 10,000 pairs of socks to Rock Bay Landing for distribution, supplying 25 local organizations serving people experiencing poverty with much needed warmth.

“A good pair of warm and dry socks is so important, particularly at this time of year,” says project founder, Michael Bloomfield. “I started this campaign 13 years ago, because it seemed like a simple, practical way we could help people living in extreme poverty in our community. And it works.”

We are happy to be supporting this initiative through our Growler Station fund and donations by generous community members like yourselves. Proceeds from the sale of tasters at the Growler Bar, as well as the donations we collect, will be given to this awesome and important initiative.

As with all our Charities of the Month, proceeds from the sale of tasters at the Growler Bar, as well as the donations we collect, will be given to this awesome and important group of folks. If you’d like to learn more about the sock drive, please visit the Victoria Cool Aid Society site.